To what extent is the nostalgia one sufficient claim to resurrect a historical company? No, we are not going to talk about Nokia on this occasion, although motives give us, today speak again of Kodak. The House that once was in the photographic sector has been staying in the shade with all the change that has occurred in the, but it seems that they do not surrender and Kodak makes it to try with a smartphone.
And we say “it back to try” because this is the second phone brand launches, after a first Kodak IM5 which did not make too much noise. Now try again it with the Kodak Ektra, a smartphone Android whose main claim is obviously the camera.
Other mobile hump
A few years ago started a line of smartphones that seemed rather advanced cameras to a mobile stuck together. One that drew most attention was the Nokia 1020, carrying on their backs a camera with a 41-megapixel sensor, and the Panasonic Lumix or Samsung Galaxy Zoom line among others such as ASUS. That not departed for an audience of masses by price and features and products that are not too easy to see.
Now Kodak adds to this type of smartphones last member, being again a collaboration with Bullitt, the British company that makes CAT smartphones. Thus, we see that the design is quite particular, with a base to camera mode to sustain it well to the shoot and a finish reminiscent of the line vintage of Fujifilm cameras.
In terms of specifications, is a Smartphone Android (6.0.1 Marshmallow) with 5-inch screen and a helium processor X 20 of Mediatek, 3 GB of RAM and 32 GB of storage (expandable to 128 GB via microSD). Its main feature, rear camera, mounted a 21 megapixel Sony IMX230 sensor with a f2.0 aperture.
Not priori known performance, in fact components are us family for seeing them already mounted on previous products. We have seen the processor in smartphones as Xiaomi Redmi Note 4 and the rear camera sensor is the same as riding the Moto X Style or the Meizu Pro 5, although in this case the House promises a DSLR experience with a manual mode seemingly very full.
So, this is what we know at the moment about the technical specifications of the Kodak Ektra:
|Screen||IPS 5 inch screen with resolution of 1920 x 1080 pixels (about 441 ppp)|
|Processor||Mediatek helium 20 X|
|Memory||32 GB (up to 128 GB with microSD)|
|Software||Android 6.0.1 Marshmallow|
|Rear camera||21 megapixel camera, f/2.0, OIS, recording 4 k|
|Front camera||13 megapixel|
|Approximate price||449 pounds (about 503 euros, 550 dollars) from sale in Europe in December|
Kodak Ektra: would a vintage Phoenix Bird?
Kodak is a former technological giant that now has to enter through the small door
Kodak is much less an unexpected and risky bet, seeing those precedents that we cited before known and important brands in the panorama of the smartphone (in the case of Samsung) that did not seem to have achieved these products something to be compensated, in fact already done enough of the latest models. Kodak comes with the paradox of being a former technological giant that now have to enter through the small door and verse with Titans who not only have filming in regards to smartphones, but they are also running high in cameras that take up little more than six millimeters.
It remains to be seen how comfortable that is, because the grip was one of the main complaints of these phones with a hump stuffed with dozens of megapixel. And the battle is even complicated as to the shooting in manual mode, given that each time is more usual that the manufacturers have this possibility in his camera beyond apps stop them range, as we saw in the case of the Huawei Nova or the Alcatel Idol 4s.
Another determining factor will be the price. Kodak Ektra wants to be a gift for Christmas coming out on sale in Europe this month of December, for a price giving at the moment pounds, still 449 pounds (about 503 euros or 551 dollars). We’ll see how the experiment comes to Kodak, but it seems that much you will need to pull the nostalgia because in fact your selling beyond Europe, in the United States, will depend on which pull in this first round.